My notes on “The 1-Page Marketing Plan” by Allan Dib

book cover
By John Mathews
Category: Startups
Nov 19 2020


Marketing has three phases

Marketing is strategy, all the other things are tactics

Jargon free definition of marketing

Advertising - The circus is coming to town, you paint a sign saying “Circus coming to town on Saturday”

Promotion - Put the sign on the back of an elephant and walk it into town

Publicity - Walk the elephant through the mayors flower beds and let a newspaper write about it

Public relations - Get the mayor to laugh about it

Sales - the town people go to the circus, you explain how much fun the entertainment is, they buy some tickets, you answer their questions, they spend lots of money on food, games, shows.

Marketing is the plan that made the whole thing happen

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